Telling stories of social importance in RGB, CMYK, HTML and ProRes glory.
Raster exports. Recycled paper.
Take an important message, reduce it to its essence, color it based on the audience, send it out to the world. Do all of that while showing some love for the planet.
Toolkit: Adobe Creative Suite
Where paper stops, pixels take over!
A design is only perfected when it is expressed universally across all devices. Make it work, make it right, make it fast, but also make it reach everyone.
Data goes hand-in-hand with design. Materials that have been published must be analyzed for performance through A/B testing, traffic tracking, and social engagement metrics.
Toolset: Google Analytics, SEMrush, Moz
The world is full of noise: visual, auditory, and virtual. A digital storyteller has to be masterfully disciplined to cut through all of that and be heard without being the loudest person in the room.